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IDENTITY /

PROJECTS


This is a collection of identity development projects. Responsibilities have ranged from logo creation, corporate collateral, outdoor/indoor signage as well as web presences.


VARIOUS

LOGOS-

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LOGOS /

CORPORATE COLLATERAL /

CUSTOM TYPEFACES

SKYSIZE

LOGO

skysize logo

The Skysize logo, is the full company name Sky Size Media translated into Morse code. The traditional dot-hash notation is replaced by two hues of blue. It highlights the company's role as communication enabler.


The logo also brings to mind a top-down view of an audience, an idea that further reinforces the communication theme.

KDK PROCUREMENT

LOGO

kdk logo

The KDK logo is an abstract interlocking set of shapes that is meant to invoke the idea of synergy, several parts working seamlessly together in the pursuit of a desired outcome.

PERSONAL SITE

LOGO

turnoffthetv

The site logo is the combination of a custom typeface and the universal power button. The appropriation of the power symbol is an experiment in hijacking meaning, leveraging its ubiquity and trying to associate it with this site.

HONEYPOT

LOGO

honeyot

To reflect the shops name, the Honepot logo has been crafted out of a honeycomb matrix. A variant of the logo is used to identify shop related activities such as a sponsored skate team and help build a wider community that identifies with the brand.

SUNLOUNGE

LOGO /

CUSTOM TYPEFACE

sunlounge

The Sunlounge brand has positioned itself as an upscale tanning salon, attracting customers with its relaxing, contemporary atmosphere and style reminiscent of a cocktail bar. The logo and signage was developed to reinforce these ideas.

RETAIL

HONEYPOT-

IDENTITY


LOGO /

CORPORATE COLLATERAL /

INDOOR / OUTDOOR SIGNAGE /

WEBSITE LAYOUT /

ANIMATION

CORPORATE

COLLATERAL

honyoot logo honeypot identity

WEBSITE

LAYOUT

honeypot website honeypot website honeypot website honeypot website

ANIMATED /

INTERACTIVE

INTRO

honeypot website

SWF Deactivated

OUTDOOR

SHOP DESIGN

honeypot retail honeypot retail honeypot retail honeypot retail honeypot retail

The challenge was to create a youth-culture relevant visual style that would attract a customer base made up of predominantly teenagers.


The style-driven project was a refreshing opportunity to let loose, unhindered by usual constraints and focus on creating a loud and playful brand identity.


The name Honeypot reflected the area in which it was situated. "Melisia" which translates to "bee hives" in Greek, was traditionally a honey producing suburb of Athens. To reflect the shops name, the logo has been created using a honeycomb matrix. A variant of the logo is used to identify shop related activities such as a sponsored skate team and help build a wider community loyal to the brand.



The website was created in colaboration with web company SquareOne. SquareOne was responsible for the the back-end build. Layout design and the interactive intro where provided by me. The site used elements of the store design, expanding on it visually. The site intro is an interactive animation that allows the user to partially control a virtual spray and paint swirls around the back ground.


view site

INDOOR

MURAL

honeypot mural honeypot mural

RETAIL

SUNLOUNGE-

IDENTITY


LOGO /

CUSTOM TYPEFACE /

OUTDOOR BRANDING /

INDOOR SIGNAGE /

LOGOS /

CUSTOM TYPE

sunlounge logo

Sunlounge is a tanning salon in Athens Greece aiming to create a lucrative franchise and expand in a relatively untapped Greek market.


The goal was to develop an easily recognizable company identity that would attract younger demographics yet still be attractive to more mature customers.


The chosen solution was a minimal aesthetic, using custom typefaces applied across all company collateral, internal / external signage, and a still in-development brochure, that in combination communicate a commitment to quality, fashion and modernity within a relaxing atmosphere.

OUTDOOR

BRANDING

sunlounge

At night all external signage light up, and draw attention to the company logo. The vibrant magenta used in the palette reflects the vibrant colors that illuminate the rooms and tanning beds.

INDOOR

BRANDING

sunlounge

The Sunlounge experience is characteized by feelings of relaxation in a modern environment. The brand This environment is dotted with The minimal graphical style is used to brand this environment/ experience.

SIGNAGE

LABELS

sunlounge sunlounge

The Sunlounge experience is characterized by feelings of relaxation in a modern environment. By the using the logo as an almost sculptural element it becomes both a decorative element whilst simultaneously branding the experience.

DIGITAL

SKYSIZE-

IDENTITY


LOGO /

CORPORATE COLLATERAL /

SERVICE PRESENTATION /

WEBSITE /

CORPORATE

COLLATERAL

skysize logo skysize business cards

SkySize Media is a Greek start up, providing digital signage and in store advertising solutions. The goal was to provide the young start-up with an identity that communicated a commitment to technology driven solutions and help establish them as the forward thinking company the are.


The project included creating company logo, corporate collateral, service presentations as well as company website.

SERVICE

PRESENTATION

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view presentation

As part of the company presentation to possible clients a flash driven presentation was created in the place of a traditional power point.


A 45 sec introductory sequence was created to a timed introduction delivered by the presenting member of the compnay. The intro sequence could be seamlessly escaped by pressing any button.


The subsequent presentation had several controls including back and forth buttons and straight to chapter bookmarks. As well as internal subsection animations and data visualizations.



view presentation

SWF

COMPANY

WEBSITE

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view site

An integral part of the SkySize brand was convincing potential customers of the value of alluring media as an advertising tool. In doing so it was important that the company itself display a sensitivity towards progressive digital media


The website was conceived as a virtual environment. Each site section represented a location within this environment, each describing a potential scenario in which the SkySize platform is deployed commercially. The perspective algorithms are custom built and predate popular 3d frameworks such as PaperVision 3D


view site

SWF Deactivated